SPOTLIGHT FOR GOOD: NOT YOUR AVERAGE JOE
DISPENSING CAFFEINE AND HOPE DAILY
Nestled in the heart of Oklahoma City, Not Your Average Joe (NYAJ) is more than just a coffee shop; it is a sanctuary of inclusion and empowerment. This nonprofit, founded by Tim Herbel, provides meaningful employment and social engagement for individuals with intellectual, developmental, and physical disabilities. NYAJ’s mission extends beyond serving exceptional coffee to serving hope and purpose to a community often marginalized and overlooked.
Walking into Not Your Average Joe, I was immediately greeted by the rich aroma of freshly brewed coffee and the warm, welcoming smiles of the staff. The sound of the espresso machine humming, the clinking of mugs, and the soft chatter of patrons created a vibrant, lively atmosphere. The walls were adorned with colorful artwork, many pieces created by employees and local artists, further emphasizing the inclusive spirit of the place. The environment at NYAJ is not just about coffee; it's about creating a space where everyone feels valued and included.
Connecting Individuals to Inclusion and Community
Not Your Average Joe is a 501(c)(3) nonprofit organization with a clear mission: to create an inclusive environment that promotes the dignity and potential of people with all abilities. The organization provides side-by-side employment, continuing education, and social engagement opportunities, ensuring that individuals are not only gainfully employed but also actively engaged in their communities, fostering a sense of belonging and purpose.
"Our goal is to change the narrative around disability and employment," says Tim Herbel, Executive Director and Founder of NYAJ. "We want to show that everyone has something valuable to contribute."
A Promise Made, A Promise Kept
The journey of Not Your Average Joe began on January 1, 2019, when Tim Herbel transformed a for-profit coffee shop into a nonprofit dedicated to employing individuals with special needs. This transformation was inspired by a deeply personal promise Tim made to his nephew, Braxton, who had cerebral palsy and hydrocephalus. Braxton faced significant exclusion throughout his life, and his experiences ignited a passion in Tim to create a place of inclusion.
"At Braxton's funeral, I promised him that if I could ever fight for the cause of inclusion, I would," Tim shares, his emotion welling up. "Not Your Average Joe is the fulfillment of that promise."
Braxton’s story is just one example of how personal experiences drive the mission of NYAJ. The love and commitment Tim has for his nephew are reflected in every aspect of the coffee shop. "Braxton's laugh was infectious. He had a way of bringing people together," Tim recalls with a smile. "He inspired me to make sure no one else ever feels that same sense of exclusion."
Brewing More Than Coffee
The quote on the front door of Not Your Average Joe reads, "Dispensing Caffeine and Hope Daily," a motto that perfectly encapsulates the mission of this extraordinary coffee shop.
"We want our customers to know that when they buy a cup of coffee here, they are not just getting a great product," Tim explains. "They are supporting a mission of inclusion and empowerment."
NYAJ employs a diverse group of individuals, including those with blindness, deafness, and traumatic brain injuries. The team is also ethnically diverse, comprising African American, Hispanic, Native American, and Asian employees. This diversity is a cornerstone of NYAJ’s mission.
Addressing a Greater Issue
Individuals with special needs face a significant reduction in life expectancy, dying on average two decades earlier than the rest of the population. This is largely due to a loss of social interaction. Tim Herbel explains, "When they graduate from high school, they go home and eat Doritos and watch Netflix, and that sounds great for about two weeks. But after that, where are your friends?"
In school, friendships are easily formed, but once they leave, these opportunities diminish. Unlike their neurotypical peers who make friends at work, individuals with special needs often miss out on these social bonds. Tim elaborates, "They lose their social interaction, become depressed, lonely, and even suicidal. They eat junk food and no longer have access to those relationships. They struggle with obesity, diabetes, and other health-related issues. The culmination of all that is a mortality rate two decades earlier than the rest of the population."
To combat this, Not Your Average Joe organizes various social engagement activities. Tim shares, "We do social engagement activities, which can include things like going to a Thunder game, taking a walk, or flying a kite. We create unique opportunities for friends to go out and do things together."
One of the great joys of Not Your Average Joe is witnessing these organic relationships form. Tim proudly states, "I don't make them go hang out with Danielle or Bubba, but they do. They invite each other to watch movies, go out to eat, and engage in other social activities. That's the joy of what Not Your Average Joe does."
Embracing Diversity, Equity, and Inclusion
Diversity, equity, and inclusion are foundational principles at Not Your Average Joe. The organization prides itself on its diverse staff, which includes individuals of various ethnicities, backgrounds, and abilities. "We made the word 'Accept·ional' to include people of all abilities," Tim explains. "And we've leaned into that heavily. It's been magical."
The inclusive environment at NYAJ extends to their hiring practices, ensuring that everyone, regardless of their abilities, has the opportunity to contribute and thrive. "We believe in the power of inclusion and the strength it brings to our community," Tim says.
Transformative Stories
Danielle - The Powerhouse of Not Your Average Joe
Danielle Robinson, NYAJ's first hire, has an inspiring story. Danielle, who has Down syndrome, joined the team in 2019 after completing chemotherapy. Her tenacity and spirit quickly made her an integral part of the NYAJ family.
“On 3/21, that's World Down Syndrome Day, we went to the Down Syndrome luncheon here for the Down Syndrome Association, Central Oklahoma,” Tim shared. “That's where we met Danielle. Her big sister was Miss Oklahoma, who ran on a platform of including people of all abilities in education, employment, and social activities; the very things that NYAJ was founded upon.”
“So, Danielle was our first hire.” Using hand gestures of increasing height, Tim laughs, "Danielle is about this tall, this sassy, and this bossy. She brings so much energy and joy to our team. Danielle is the Chief Hostess and known as the face of Not Your Average Joe. She does a fantastic job of training people, inspiring them to include people of all abilities. She is just as good as her sister on the microphone. We trained the Metropolitan Library System with more than 400 employees. Danielle served as one of their keynote speakers.”
Danielle's mother had given up her career as a structural engineer to care for her daughter, but Danielle's employment at NYAJ allowed her mother to return to work. "Hiring Danielle didn’t just impact her life; it freed up her mom to pursue her career, personal interests, and simple things like getting a massage and other basic self-care," Tim explains.
Brady - Rediscovering Purpose After Tragedy
Brady, once an aspiring engineer with a bright future, faced an unexpected turn when a tragic accident reshaped his world. While working in construction, a nail gun misfired, causing severe brain injury. Brady's life was turned upside down, leaving him struggling with physical and cognitive challenges. "Brady said he had lost his life's purpose, but this coffee shop gave it back to him," Tim shares, his voice filled with pride. "Now, he’s a vital part of our team, finding joy and purpose in his work." Brady's story is one of many that highlight the transformative power of Not Your Average Joe.
Boston - Returning from Death to Life
Boston's journey is equally remarkable. After a severe car accident, he was pronounced dead multiple times, yet he miraculously survived. "When he applied with us, he put two birthdays on his application," Tim recounts with a smile. "We thought it was a mistake, but then we heard his story. It’s incredible how far he’s come." Boston now works in the catering kitchen, making homemade ice cream that has become a favorite among customers.
John - A Trailblazer for Inclusion
John’s story is another testament to the impact of NYAJ. He had a rare genetic malformation similar to the man depicted in the 1980 biographical film “The Elephant Man.” This condition required 13 surgeries during his childhood. Despite being legally blind and deaf, John never let his disabilities define him and became an integral part of NYAJ. "John was the epitome of what we do and why we do it," Tim reflects. "He faced every challenge imaginable, but with determination and humor. He will always be remembered as a trailblazer."
"John was loud, messy, and incredibly funny," Tim remembers with a smile. "He would say, 'You want me to bake your cake but not decorate it,' and it would crack everyone up."
Tragically, John was killed in a hit-and-run accident while riding his bike. "The heartbeat of Not Your Average Joe stopped that day," Tim reflects somberly. "Even with all the challenges he faced, John made his way and didn't use his disability as an excuse. He was somebody that would typically be written off, but he had the ability to just get up and still continue to live life."
Aaron - A Journey of Remarkable Growth
Aaron's story is another testament to the transformative power of NYAJ. Aaron, who suffered a traumatic brain injury, initially struggled to find his place in the workforce. Working at the May location of NYAJ, known as their training center, Aaron thrived under the supportive environment. The purpose of this training center is to equip employees with the skills and confidence needed to move on to other meaningful employment opportunities.
"We don't want them to just stay with Not Your Average Joe unless they move to a flagship store," Tim explains. "The idea is for them to go work for Cisco, or the library, or Boeing, or wherever. We just want them to be successful."
Aaron expressed a desire to work in a warehouse to build his muscles. NYAJ supported this aspiration, and Aaron now works in a warehouse and is flourishing. "He looks like a little linebacker," Tim says proudly. "He used to hardly talk, but now he can give a speech. His parents wrote to us saying, 'We don't even know our child anymore, but in the best way.' He uses words and sentences we've never heard him use before."
During a tour of the NYAJ roastery, Aaron stood up on a box of alternative milk and delivered a bold, seven-minute speech to the Down Syndrome Association leadership class. "Aaron's transformation is incredible," Tim shares. "He's in his mid-20s, and we've given him the opportunities and encouragement he needed to thrive."
Bubba - Discovering New Horizons at 39
Bubba's breakthrough is another inspiring story. Bubba, who joined NYAJ at the age of 39, had never held a job before due to his disabilities. When he started, Bubba couldn’t read. "But guess what Bubba can do now?" Tim asks with pride. "Bubba can read. Not Your Average Joe is not just about workforce development; we’re a life skills place."
Andi - A Pioneer in Coffee Roasting
One of NYAJ’s standout team members is Andi, the first Native American female certified coffee roaster in the world. "Andi’s story is incredible," Tim says. "She has tied the US roasting champion in open cupping twice. We are so proud of her achievements."
Andi’s expertise has allowed NYAJ to offer a variety of high-quality coffee products, including single-origin varietals from Ethiopia, Costa Rica, and Nicaragua.
Employment Statistics and Impact
The impact of Not Your Average Joe on the community and its employees is significant. According to the Bureau of Labor Statistics, 77.5% of individuals with special needs are either underemployed or unemployed after high school. This statistic is a driving force behind NYAJ's mission to provide meaningful employment opportunities.
"Oklahoma pretty much falls in the same line," Tim explains. "Now we are better overall at unemployment. So 77.5% for those with special needs are either underemployed or unemployed. The nationwide unemployment rate is under 4%. Oklahoma's is even less than that."
Not Your Average Joe (NYAJ) has made a significant impact on the community and its employees since its inception. With nearly 200 employees, NYAJ has provided over 150 individuals with special needs meaningful job opportunities, promoting inclusion in the workforce. The organization has delivered over 12,000 hours of training, equipping employees with valuable skills for future employment.
In 2022, NYAJ received the Employer of the Year award for their efforts in promoting inclusion and providing opportunities for individuals with special needs. "We didn't want to be a nonprofit that just gives people a warm fuzzy feeling," explains Tim. "We wanted to be known for our exceptional coffee and food, and we have succeeded." NYAJ has sent baristas to the US Barista Championship and finished 13th in the national cupping competition, showcasing their dedication to quality. The coffee shop also boasts a range of food options, catering services, and even homemade ice cream, including unique flavors like Dr. Pepper chocolate chip. "Our ice cream has become a local favorite."
The organization’s commitment to excellence extends beyond their products. They cater for OU football games, film sets, and events across the community, demonstrating their exceptional culinary skills. "We recently won the 405’s best charcuterie award," Tim says with a grin. "No one saw that coming."
Not Your Average Growth
Not Your Average Joe began January 1, 2019, with just four employees. Over the next 14 months, they grew by 14%, and even during the COVID-19 pandemic, they experienced an 11% growth, which Tim notes as "not normal."
Despite not receiving extensive government support, they opened four stores in 2021. The second location was established on the campus of the University of Oklahoma, followed by a store inside Homeland on May and Brittain Road, which later moved to Tinker Federal Credit Union in Choctaw. Their latest store is in the heart of downtown OKC at the Downtown Library, a location won through a competitive RFP process.
"We were selected unanimously by their search committee, as well as by their board," Tim proudly shares. NYAJ is also planning to open a store in Edmond, made possible through substantial fundraising efforts by students at Edmond Santa Fe and Deer Creek High Schools.
"The students at Edmond Santa Fe and Deer Creek High School went together to raise $300,000 so we can be in Edmond. And the students at Moore Public Schools raised $228,000, so we'll have to raise $72,000 more," Tim explains.
After the first five stores, the board decided that future expansions would require upfront funding to ensure sustainability. "We grew wide versus going deep," Tim explains, highlighting the need for additional funds to hire additional staff with specialized credentials. This includes hiring individuals with degrees in special education to help train neurotypical employees to work alongside their friends with special needs.
The growth trajectory of NYAJ has been impressive, demonstrating their ability to adapt and expand despite challenges. Tim shares, "We started with our first hire with special needs in May of 2019. We took over an existing store that was a for-profit under the provision that we flip it to a nonprofit and employ those with special needs."
The Challenge of Expansion
As Not Your Average Joe continues to grow, so do the challenges. The need for permanent office space is pressing. Currently, the staff operates out of donated office space from a law firm, but as the team grows, so does the need for a more permanent and spacious location.
"We have no permanent offices as we've grown," Tim explains. "We've got to have a place. We can't just do everything from a coffee shop. What if we had some super sensitive stuff that we needed to talk about?" The organization dreams of a space that is hospitable, accessible, and can accommodate their marketing, finance, IT, and education teams. "A place where we can all come," Tim says.
"We pinch every penny and stretch it out," Tim adds. "Every donation we receive is maximized to its fullest potential. We're not just changing government data on unemployment; we're changing lives."
Community Engagement and Support
NYAJ is deeply integrated into the Oklahoma City community, hosting events and participating in local activities. They cater for various events, including OU football games and movie sets, showcasing their award-winning food and coffee.
The shop has also earned accolades for its charcuterie boards and has become a favorite for breakfast catering. "We cater for up to 700 people," Tim notes. "And our customers rave about our food and ice cream."
Supporting the Mission: How You Can Help
The success and growth of Not Your Average Joe are largely due to the support of the community. Here are ways you can contribute to their mission:
Visit the Coffee Shop: Become a regular customer. Enjoy a cup of coffee knowing that your purchase supports meaningful employment for individuals with special needs.
Donate: Financial contributions are vital. Whether it’s a one-time donation or a monthly commitment, every dollar helps. Visit NYAJ's donation page to contribute.
Volunteer: Offer your time and skills. Volunteers can help with events, organize donations, or assist with day-to-day operations. Contact NYAJ to learn more about volunteer opportunities.
Spread the Word: Share the story of Not Your Average Joe with your friends and family. Follow them on social media, and help raise awareness about their mission.
Participate in Events: Attend community events hosted by NYAJ. Bring your friends and family, and be part of the inclusive community they are building.
"Inclusion for people of all abilities matters," Tim emphasizes. "It needs to show in your calendar and your wallet."
Future Plans and Dreams
Looking ahead, Not Your Average Joe has ambitious plans to expand its impact. They envision opening more stores and even establishing a residential program for individuals with special needs. This program would offer life skills training and certification, preparing participants for successful independent living.
"A million dollars could fund a residential capacity in Enid," Tim explains. "We could take six Oklahomans, six Americans with special needs, have them live and learn together, and then help them start similar programs in their communities."
The organization’s goal is to continue growing, reaching more people, and creating more opportunities for inclusion. The need for funding is critical, and every contribution makes a significant difference.
Join the Movement
As we reflect on the incredible work of Not Your Average Joe, it’s clear that this organization is transforming lives and redefining inclusion. The stories of Aaron, Boston, Brady, Bubba, Danielle, and John are just a few examples of the profound impact NYAJ has on its employees and the community.
Join us in supporting Not Your Average Joe. Visit their coffee shops, make a donation, or volunteer your time. Together, we can ensure that everyone has the opportunity to live a fulfilling and purposeful life.
"It takes a village," Tim concludes. "We welcome everyone to be part of our community."
For more information on how you can support Not Your Average Joe or to learn more about their programs and services, visit their website or follow them on social media. Your support can redefine futures and restore faith in the power of community. Together, let's build a legacy of compassion, justice, and unwavering support for those seeking a new beginning.
Contact Information:
Tim Herbel
Executive Director, Not Your Average Joe
Email: Tim@NYAJ.coffee
Website: NYAJ.coffee
Instagram: NYAJ.coffee
"Inclusion starts with a cup of coffee." – Tim Herbel
